Monday, December 26, 2016


Tonight, at dinner, a friend asked, "Don't you get tired of people asking you for favors?"  I laughed and answered, "No, I always recognize the Benjamin Franklin Effect."

The friend asked me to explain.  The Benjamin Franklin Effect:  asking other people for favors is a way of getting them to like you.

That's the centuries-old psychological phenomenon proposed by Benjamin Franklin, who wrote this maxim in his autobiography:  "He that has once done you a kindness will be more ready to do you another, than he whom you yourself have obliged."


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