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Sunday, May 6, 2012

IT IS WHAT IT IS



Norman, Les and I hate the phrase "IT IS WHAT IT IS" because:



1. none of the three of us know what it means.
2. it sounds stupid.

WHAT IS IT?



We love the cartoon from The New Yorker:





See some answers from The Urban Dictionary:


1. Used often in the business world, this incredibly versatile phrase can be literally translated as "f..k it."
The client changed the deadline to today? Well, it is what it is.

2. A cliche, popular within the circles of coaches, business execs, and those of us who just want to say "It's happened. 'I'm going to forget about it. I'm going to move on. There is nothing that can be done about it."

Voted by USA Today as the #1 cliche of 2004
"We showed up and gave 100%, and it is what it is. NASCAR driver Jimmie Johnson, after finishing second in the Nextel Cup championship. (AP, Nov. 22)

"Never in a million years did I think we would be 1-5 at this juncture, but it is what it is. Mike Minter, safety for the NFL's Carolina Panthers, on his team's start this season. (AP, Oct. 24)

Is this a better game than before? That's what a lot of people are asking. Perhaps the more precise question should be: Is this what hockey is going to evolve into? And if so, will the fans, the players, the coaches, and the general managers embrace it as NHL hockey?
"It is what it is," said Flyers coach Ken Hitchcock. "It's a new game." (AP, Oct. 23)

3. A) A phrase that seems to simply state the obvious but actually implies helplessness.

B) A phrase that seems to simply state the obvious but actually means "it will be what it is," as in "it ain't gonna change, so deal with it or don't." See also tough shit, oh well, cry me a river and tfb.

Meaning A
J: I can't believe the price of gas!
B: It is what it is.

Meaning B
J: It troubles me that you continue to put cyanide in my Yoohoo even after I've asked you to stop.
B: It is what it is.

1 comment:

Anonymous said...

I always ask, loudly, "It IS?"