Recently a friend asked, "Have you noticed the use of the word GUEST rather than CUSTOMER in stores and restaurants?" I said that I had not noticed.
But, last week, having had the pleasure of dining out three times and doing lots of shopping, I was struck by the fact that the word "guest" was used at all the restaurants we patronized. In two department stores, I noticed that what was formerly called the "customer service desk" is now named "guest services".
Despite what the Grammarphobia (see here) article states, if I am paying for a service then I do NOT think I'm a guest!